Our team realized that it was hard to find overall information and share volunteers’ stories with potential volunteers. We merged scattered information into a landing page to provide a centralized place to enhance user engagement. As a result, we were able to connect our volunteers and the program more effectively. I collaborated with the volunteer team on ideation and content flow as well as introduced ‘Design thinking process’ which involves the process of wireframing with a prototype that optimized the time and budget and maximized our resources. Stakeholders were satisfied and on board with the process.
Project process
Preparation & Collaboration Process
- Implemented a user-centered approach
- Identified pain point
- Led design thinking process
- Managed creative flow and optimized the approval process
- Gathered business & technical requirements
- Set a project timeline
Process
- Ideation & identifying content
- Low-fidelity Wireframe creation & managed creative/content flow
- Create prototypes to help stakeholders and users to understand
- Reiteration process
- Create prototypes with hi-fidelity mockups
Results
- Reduced overall process time & budget
- Optimized approval process via prototypes brought high satisfaction
- Cohesive & connective process among management, creative, & development teams
My role
- As a UX manager introduce and lead Design thinking processes from the ideation step
- Gather business & technical requirements
- Build a user flow
- Create low-fidelity wireframes and prototypes
- Collaborate with the visual design team
- Create prototypes with high-fidelity mockups
- Quality Assurance testing and sanity check before release
- Manage the whole project process
- Lead & guide design & development teams with WCAG Compliance
UX Process
Perrsona 1: Andrea Viada
“I would like to contribute my time and enthusiasm for good but I don’t know where to start.”
- Occupation: Designer
- Location: New York, NY
- Gender: Female
- Age: 29
- Income: $78,000 USD
- Education level: Undergraduate
- Motivation: Help others, feel good about doing something good.
- Goals:
- To find a way to get involved and volunteer to do something good via digital channel.
- Pains:
- Not want to go to a place in person volunteer opportunity.
- Not sure what types of opportunities would work best for the situation.
Perrsona 2: Melissa Knowings
“I have experienced with my first baby in the NICU. I have a story to share. I’d like to find a way to involved to help out.”
- Occupation: Stay home mom
- Location: San Dieago, CA
- Gender: Female
- Age: 35
- Education level: High school
- Motivation: Mission impacted. Wanted to share the experience with others.
- Goals:
- To find a way to get involved and volunteer by sharing her own story and experience via digital channel.
- Pains:
- Not want to go to a place in person volunteer opportunity since she has a young child to take care of.
- Not sure what types of opportunities would work best for the situation.
Defining the product vision
This was the fist step of enabling digital solution to engage with core audiences more effectively. By introducting different types of volunteer activities and opportunities online through digital channels, it broaden the exporsure and opened up changes of engage cohesively. We are continuously looking to improve the solution and evolve with the current digital trend.
RESULTS
