Leading with User-Centered Design to Drive Impactful Solutions
User Experience (UX) encompasses the practical, experiential, emotional, and meaningful aspects of how people interact with technology. I believe in a user-centered approach that fosters empathy and innovation, strategically and critically shaping experiences that matter.
Every person is unique, valuable, and equal. I strive to learn from everyone around me—whether it’s kids, family, colleagues, or students—because each perspective fuels my growth.
As a UX leader, I’m a multifaceted professional with expertise in digital strategy, product management, data analysis, and education. Above all, I’m a lifelong learner, committed to creating solutions that resonate with people.
Every human is unique, precious, and equal. I learn every day from everyone – kids, friends, family, colleagues, teachers, students, and more.
I am a UX leader, Digital strategy thinker, Digital Product Manager,
Data Analyst, Educator, and Learner.
Volunteer microsite
Identified the problem and came up with a solution by creating a landing page to engage with users.
My role was a UX designer to create a wireframe and a prototype to demonstrate the experience, and a project manager to walk through and collaborate with the teams – creative, development, and management. Having a wireframe before we began the UI design helped the teams and stakeholders to understand how the website experience would be like and we can settle with the agreement of the content flow early on, which minimize the number of iterations and save the overall project timeline. Setting up a prototype was successful to demonstrate the experience and expectation, it saved time and budget along with any possible errors between design and development process. Once UI design mockup was done by the creative team, I set up the 2nd prototype with the final design. It was much more optimized project process.
Online Fundraising platform website and mobile app
Updated the entire design and flow of the online fundraising platform and user experience in order to accomplish our goal to enhance the user experience and management to eventually increase conversion rate and overall traffic.
Upgraded the mobile app to provide better usability and modern look & feel.
Gather and wrote business & technical requirements, assisted QA analysts to write a test script. Defined the user flow through flowchart using OmniGraffle and Visio. Created the wireframe using OmniGraffle, now transitioned to using Adobe XD and Sketch. The partner UI designer used Zeplin, while I used the InVision app to demonstrate a prototype.
I set up FireBase & Google Analytics to add tracking and analytics reporting.
March of Dimes Main Website
The main website including many micro landing pages for the organization, March of Dimes. Manage and create ongoing design and content update.
Local Microsite
To support a local microsite, we plan to create a quick microsite using WordPress CMS.
I set up the theme, plug-ins, design and content.
Data Analytics
I manage Google Analytics, Tag Manager, FirerBase, etc. all of Web and mobile app analytics. Maintaining and oversee any issues. Plan metrics, organize KPI, and work closely with developers to ensure tracking implementation is in place. Now using Google Data Studio makes it easier to set up visualized data.
PowerBI is also adopted and it makes easier to combine different types of analytics and create visualized data reports.
Digital tools - eCard
I initiated to create an eCard to offer to our users – regular users, fundraising participants, health professionals – to raise awareness and enhance user engagement. Managed 3rd party resources to complete the project in timely manner. The tool contributed to drive additional revenue, as a result, it was successful investment by 200% ROI. Now, we offer a customization option for the March for Babies eCard to create one with their own pictures.
A/B Test
I set up a test plan roadmap and oversee implementation of Google Optimize on web properties. As a team, we gathered our goal of A/B testing and set up a roadmap of the test plan, then we made a data-driven decision after the results. One interesting thing that we discovered by the A/B test was that the result came out completely opposite between mobile vs. desktop for user experience during registration for an event. The test was conducted using Optimizely. We are transitioning to use Google Optimize. It now offers personalization testing as well.
Let’s Work Together
I work together with cross-functional teams, I provide various aspects of my expertise – User-centered approach, Outside box thinking, UX/UI, Development, Digital roadmapping, Content Strategy, Agile Digital Product management, Technical Project management, Revenue generating system user flow, QA testing, A/B/MTV Test, Analytics, Data implementation, Data-driven decision.